A bold, bubbly dirty-soda identity for a Spring Grove, IL operator. Logo and cards delivered. Menus and trailer wrap in production.
The client found us after seeing the Dirty Sara-Soda identity. Same product — dirty soda — completely different audience, market, and personality. Where Sara-Soda is local, cheeky, and street-level, Pop'd Soda Bar skews brighter, more playful, and targets a younger crowd at outdoor events and festivals in Spring Grove, IL.
The brief called for something high-energy and immediately readable — a logo that works on a trailer at 50 feet, a cup in someone's hand, and a social media post at 1x1 inch. The name does the work. The mark had to match the attitude.
This project is also a proof of concept for the studio: two clients in the same niche with completely different identities. Same discipline, different voice.
The logo leads with a badge composition — a deep purple oval ground, bubblegum pink display lettering, and teal script for the "Soda Bar" secondary. The cup illustration sits above the lockup and doubles as a standalone mark for smaller applications like loyalty punch cards and cup sleeves.
Business cards are in production. The menu system is designed for outdoor legibility — large type, high contrast, short read time. The trailer wrap will carry the full badge mark at scale alongside the color palette and a custom pattern built from the bubble motifs in the illustration.
Photos will fill these placeholders as each piece ships.
This case study updates as the project progresses. Filled stamps are complete, rust stamps are in production, gray stamps are upcoming. Full photography replaces placeholders as each piece ships.