Built for the side of a truck.
Service Window is a design studio with one focus: food trucks, coffee carts, and service-window operators. Not restaurants. Not retail. Not apps. The people running a 16-foot trailer on a Saturday morning in a parking lot — that's who we build for.
Why food trucks?
Because the constraints are real. A logo that only works on a white background at 300 pixels doesn't survive contact with a vinyl cutter, a dye-sublimation printer, or the side of a stainless-steel trailer at 11pm. Design for food trucks has to be honest.
The space is also full of bad work — logos generated by AI tools that look fine on a phone screen and fall apart the moment they go to print. Operators show up to the print shop with a JPG at 72 DPI and get told they can't use it. They paid for a logo that doesn't actually work. That's the gap we fill.
We come from an 18-year background in front-end development and UX — which means we understand production constraints the way a developer understands code. We don't just design things that look good. We design things that print, scale, survive, and communicate from 30 feet away.
Our Approach
Design for the real world
Every decision starts with the hardest constraint: will this read from a moving car? Will it reproduce correctly in spot color? Can this be cut from vinyl? If the answer is no, we redesign before we show it to you.
We don't hedge
We bring one strong concept, not three mediocre ones to cover our bases. We do the research upfront so that the direction we present is the right one. You can push back — that's what revisions are for — but we won't waste your time with obvious placeholders.
Production-ready, every time
Every deliverable ships with proper bleed, correct color modes, vendor specs, and a file structure a print shop can actually use. No more guessing. No more reprints because the file was wrong.
James Hanratty
18 years of front-end development and UX design across Fortune 500 companies, DTC startups, and global brands. Creative Director at multiple agencies before moving into UX strategy. Scaled brands from zero to seven figures. Managed cross-functional teams of up to 12. I have the battle scars to prove all of it.
Service Window Studio started the way the best work usually does — out of necessity. The first client was my wife's dirty soda business. I saw what the process looked like from the inside and realized most food-truck operators are getting a fraction of what they deserve out of their branding spend. So I narrowed the focus.
Work With Us