Full brand identity for a mobile dirty-soda operation — logo, mascot, menus, merch, trailer wrap, and a social system built to move at 11pm under parking-lot lights.
The client came to us with a clear idea and a name she loved. No prior brand work, no visual identity, no food service background. What she had was conviction — and that's usually enough to start with.
The name came from her son. The concept was dirty soda: the custom-mixed soda trend that built a cult following in Utah and the midwest before making its way into Florida. The 941 didn't have one yet. That was the window.
The brief was simple on paper: build a brand that feels local, bold, and a little cheeky — something that could live on a 2-inch loyalty card and on the side of a 16-foot trailer at the same time.
We started with the logo — wordmark, mark, and a full color system built for both print and screen. Then came the mascot: a cup character with sunglasses and a walk cycle that took considerably longer than budgeted and was completely worth it.
The mascot is the brand. It has the kind of personality that makes people stop a trailer in a parking lot, take a photo, and post it before they've even ordered. That's not an accident — it's a deliberate choice to build something memorable in a category full of generic script logos and stock cup art.
Once the logo and mascot were locked, the system built itself. Every piece references the same visual language: bold condensed type, a restrained color palette with one punchy accent, and a consistency that holds from the smallest loyalty card to a flag waving 20 feet in the air.
This is not a concept project. Every piece shown here has run through a printer, a vinyl cutter, or a dye-sublimation machine and survived. Business cards, postcards, loyalty cards, a 10x10 professional merch tent, feather flags, pull-up banners, seasonal menus, and social media templates.
The trailer wrap is the centerpiece — designed to read from a moving car, printed on marine-grade vinyl, and installed in full. The whole system is consistent whether you're holding a cup or driving past the trailer at 40 miles an hour.
The business has been running for over two months. Already an approved vendor for Manatee and Sarasota County school systems and the Sarasota Polo Club. Corporate events, sports tournaments, weddings, fundraisers, community pop-ups.
The TikTok blew up faster than expected. The soda is good. The brand does the rest.
